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Mixpanel is built for product teams: funnels on cohorts, retention curves, experiments, replay. On a marketing site it means an event budget to watch, a one-year cookie, data in the United States unless the project was created in the EU region on day one, and a 33 KB SDK. Kipstats is 4.2 KB, cookie-free, European by default.
Mixpanel pricing, docs and SDK read in September 2026.
In short: Mixpanel answers "how do users behave inside my product". Kipstats answers "why does my site not convert". Mixpanel's free tier is a million events a month, and blocks your reports when you exceed it; its events are deleted after two years. Neither tool replaces the other — but most sites are paying the complexity of the first while needing the second.
Mixpanel's product-analytics depth is real; the table says where.
Billed by
Kipstats
Pageviews
Mixpanel
Events, across all projects
Free tier
Kipstats
1 site, 10K views/month
Mixpanel
1M events/month, reports blocked beyond
Paid from
Kipstats
9€/month
Mixpanel
$0.00028 per event beyond 1M
Cookies by default
Kipstats
None
Mixpanel
Yes, 1 year, cross-subdomain
IP used by default
Kipstats
Never stored
Mixpanel
Parsed for geolocation
EU data residency
Kipstats
Always
Mixpanel
Chosen at project creation, no migration
Event retention
Kipstats
No limit today
Mixpanel
2 years
Script, gzipped
Kipstats
4.2 KB
Mixpanel
~33 KB (+102 KB for replay)
Cohorts, retention curves, flows
Kipstats
No
Mixpanel
Yes
Experiments and feature flags
Kipstats
No
Mixpanel
Yes
Session replay
Kipstats
No
Mixpanel
Yes
Mobile SDKs
Kipstats
No
Mixpanel
Yes
Rage clicks, dead clicks, JS errors
Kipstats
Yes
Mixpanel
No
Abandoned form fields
Kipstats
Yes
Mixpanel
No
Humans separated from robots
Kipstats
Yes
Mixpanel
No
AI assistants as a channel
Kipstats
Yes
Mixpanel
No
API rate limit
Kipstats
1000 requests/hour
Mixpanel
60 queries/hour
Mixpanel figures read on its own pricing and documentation pages, September 2026. Prices move — check theirs before deciding.
Mixpanel bills per event across your whole organisation. A million a month are free; past that, reports are blocked on the free plan until the next month or an upgrade, and the published overage rate is $0.00028 per event on a 1M plan. Kipstats counts pageviews, includes unlimited events in every plan, and never blocks a dashboard you already filled.
The JavaScript SDK persists in a cookie by default, valid a year and shared across subdomains, and it parses the request IP to derive location unless you switch that off. Both are configurable; neither is the default. Kipstats has no cookie and never stores an IP — geolocation is resolved at collection time and the address is dropped.
By default Mixpanel stores data on US servers. EU residency exists, but it is chosen when the project is created and Mixpanel states it cannot migrate a project created in the wrong region. Kipstats is in the European Union for every account, with nothing to choose.
Mixpanel deletes events after two years on an ongoing basis, and session replays after 30 days by default. Kipstats has no retention cap today. For a site whose seasonality matters — a year-on-year comparison in the third year — that is the whole difference.
Behavioural cohorts, retention curves, flows, experiments and feature flags, session replay, mobile SDKs, warehouse pipelines, group analytics for B2B accounts. If your questions sound like "do users who did X in week one come back in week four", stay on Mixpanel — Kipstats cannot answer that.
Up to a million events a month. Beyond that on the free plan, Mixpanel blocks access to your reports until the next month or an upgrade — it does not charge overages. Paid volume is priced per event.
Its SDK can persist in localStorage instead of a cookie, and IP-based geolocation can be disabled. Neither is the default, and both are your responsibility to configure.
Only if the project was created with EU residency. Mixpanel is explicit that it cannot migrate a project created in the wrong region — you would create a new one and start over.
Yes, and it is a sane split: Mixpanel behind the login for product questions, Kipstats on the public site for acquisition, friction and revenue.
The marketing pages rarely need cohort analysis. They need to know where the visit dies.
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