A Cloudflare Web Analytics alternative that keeps every visit

The three limits that matter

1. Your numbers are estimates after a week

Cloudflare's FAQ is explicit: unsampled beacon data is kept for the past 7 days, after which it is aggregated down to around 10 %, and the dashboard itself picks a sampling level between 0.0001 % and 100 % depending on the query. For a month-over-month comparison, or for a page with a handful of visits a day, that is the difference between a figure and an impression. Kipstats stores every session and every pageview, and shows you what it stored.

2. No events, no UTM

"Not yet, but we may add support for this in the future" is Cloudflare's answer on custom events, and query strings are not logged, so campaign parameters are invisible. You can count pageviews; you cannot count signups, checkouts or sales, and you cannot tell which campaign brought them.

3. EU residency is not on the menu

In Cloudflare's Data Localization compatibility matrix, Web Analytics and Real User Monitoring are marked as not compatible with the Customer Metadata Boundary — the feature that keeps data in the EU — with the suggestion to exclude EU visitors from RUM instead. Kipstats stores everything in the European Union, for every plan, without excluding anybody.

What Cloudflare does better

It is free, it requires no extra vendor if you are already there, and on proxied paid plans it can measure at the edge — which counts the visitors whose ad blocker drops our script, and theirs. Cloudflare acknowledges the blocking of its own JavaScript beacon; we have the same exposure. If your priority is a free rough count with the fewest moving parts, stay.