Home/Microsoft Clarity alternative
Clarity is free forever, with no traffic limit, and its session replays and heatmaps are genuinely good. Its own terms explain the deal: Microsoft is an independent controller of the personal data it collects through your site, not your processor, and it may use that data for any purpose — including, in its words, creating user profiles for advertising. Kipstats charges 9 € a month and does none of that.
Clarity terms, documentation and script read in September 2026.
In short: if watching a recorded session is what you need, Clarity does it for free and Kipstats does not do it at all. If what you need is to know where people get stuck without handing your visitors to an advertising business — and without a consent banner, which Clarity now enforces in the EEA — this is the trade you are making.
Clarity's replay, heatmaps and mobile SDKs are real advantages; they are in the table.
Price
Kipstats
Free 1 site / 10K views, then 9€/mo
Microsoft Clarity
Free, no traffic limit
Your analytics vendor is
Kipstats
Your processor
Microsoft Clarity
An independent controller
Data used for advertising profiles
Kipstats
No
Microsoft Clarity
Allowed by its terms
Cookies
Kipstats
None
Microsoft Clarity
First and third-party, non-essential
Consent banner in the EEA
Kipstats
Not needed
Microsoft Clarity
Enforced since Oct 2025
Data stored in the EU
Kipstats
Yes
Microsoft Clarity
Azure, transfers under SCCs
History kept
Kipstats
No limit today
Microsoft Clarity
30 days (9 months for favourites)
Session replay
Kipstats
No
Microsoft Clarity
Yes
Heatmaps
Kipstats
No
Microsoft Clarity
Sampled, 100K views max
Mobile SDKs
Kipstats
No
Microsoft Clarity
iOS, Android, RN, Flutter
Rage clicks, dead clicks
Kipstats
Yes
Microsoft Clarity
Yes
Abandoned form fields
Kipstats
Yes
Microsoft Clarity
Visible in replays
Revenue and purchases
Kipstats
Yes
Microsoft Clarity
No
Server-side events
Kipstats
Yes
Microsoft Clarity
No
AI assistants as a channel
Kipstats
Yes
Microsoft Clarity
No
Script, compressed
Kipstats
4.2 KB
Microsoft Clarity
~25 KB
Microsoft Clarity figures read on its own pricing and documentation pages, September 2026. Prices move — check theirs before deciding.
Clarity's terms of service say it plainly: you and Microsoft are independent controllers, and neither party is a processor or service provider of the other. Microsoft may use the personal data collected through your site for any purpose in line with its privacy statement, including improving its products and creating user profiles for purposes that include advertising. The same terms require you to disclose in your privacy notice that Microsoft collects data from you to provide Microsoft Advertising. That is a sentence most Clarity users have never added to their policy.
Clarity sets first-party cookies (_clck, _clsk) and third-party ones used for advertising (MUID, CLID and others), and its documentation states these are non-essential. Since 31 October 2025 it enforces consent signals for visits from the EEA, the UK and Switzerland: without consent, sessions fragment and full replays stop working. Kipstats sets no cookie, so there is nothing to consent to and nothing to lose when a visitor declines.
Clarity keeps recordings for 30 days (favourites and a sample up to nine months), and heatmaps are built on a sample capped at 100,000 pageviews. Kipstats keeps what it collected, with no cap today, and never samples.
Session replay, click and scroll heatmaps, Copilot summaries, mobile SDKs for iOS, Android, React Native and Flutter, and no traffic limit at any price. Kipstats has none of those. We detect the same friction signals — rage clicks, dead clicks — as aggregates, which is less vivid than watching the video and much easier to justify to a DPO.
Yes, with no traffic limits. Microsoft states on its own pricing page that Clarity is one of the ways it collects behavioural data to improve its products and machine-learning models, which is why it is free.
In the EEA, the UK and Switzerland, yes: it has enforced consent signals since 31 October 2025, and without consent its cookies are not set, which fragments sessions and disables full replays. Its FAQ also answers "yes" to whether you must inform users about its cookies.
Technically yes, and some teams do — replay on one side, cookie-free counting and revenue on the other. Just remember that only one of the two requires a consent banner, so running both means keeping the banner.
Because a replay is a recording of a person using your site, and it is the feature that turns an analytics tool into a privacy file. We capture the same friction as counts: rage clicks, dead clicks, abandoned fields, JS errors — with the element and the page, never the content typed.
Free for one site, cookie-free, hosted in the EU. Add it next to Clarity and compare what each one tells you.
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